THINGS I'VE LEARNED & SKILLS I'VE EARNED

Building a Brand Takes Showing Up

I believe in making brands matter — not just as things to buy, but as voices, experiences, and decisions people live with. That takes consistency, clarity, and a little creative obsession.

Collaboration Makes the Work Stronger

Great ideas rarely happen in isolation. It takes time to find collaborators you trust — people who challenge you, sharpen the work, and make you see things you didn’t. When that happens, creativity scales. And yes, sharing the win over coffee (or beer) doesn’t hurt either.

Keep Creating. Keep Learning.

I began with copy and design — drawn to how words and visuals play off each other. When I needed images, I picked up a camera. When I needed motion, I learned to edit. That DIY mindset shaped everything I do now: learning by doing, making by instinct, and always moving forward.

Crafting Stories Is Fun — And Brutal

Working in fast, uncertain conditions with lean teams means wearing every hat — writing, shooting, cutting, fixing, rethinking. It’s rarely easy. But when the edit clicks and the story lands, it’s fuel. That’s why I keep doing it.

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