June 2022 - Present
VIDEO MARKETER / STRATEGIST
OPEN FINANCIAL TECHNOLOGIES
-Write scripts, produce, direct, and edit video content with a storytelling focus specific to the website, social media, digital campaigns, in-product content, etc.
-Manage the production of video content that supports OPEN’s marketing and content strategies to advance business objectives
-Creating a video marketing project plan that aligns with organizational content marketing goals
-Collaborate with the content marketing team to plan and execute detailed distribution strategies for video content to drive impact
March 2020 - May 2021
SOCIAL MEDIA MANAGER
-Work directly with multiple clients on multiple domains across the globe and manage their social media channels
-Generate high-quality content for the brand - this includes creating original concept videos, graphic designs, copywriting, etc.
-Create and manage ads in social media and manage the revenue for the brand
WISHUP
November 2017 - June 2019
CONTENT EXECUTIVE
Sears Holdings Corporation
-Created highest quality A+ product descriptions for Sears Marketplace
-This includes writing descriptions for the soft lines categories of apparel, footwear and home, as well as hard lines categories, which are more technical in nature
-Created accurate, engaging and original copies for top luxury lifestyle brands adhering AP and brand style guidelines, and thorough editing/proofreading
May 2021 - May 2022
DIGITAL CONTENT MANAGER
KIERIN NYC
-Creating high-quality content for the brand - videos, graphics, copies, etc...
-Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
-Designing, building, and maintaining the presence of the brand in all digital channels (YouTube, FB, IG, Pinterest, TikTok etc)
-Develop and manage the audience for the brand
September 2019 - May 2020
DIGITAL STRATEGIST
vSocialize Solutions
-Spearhead company's content projects
- This includes producing videos/editing creative copies, web copies, blogs, social media content, case studies, press releases, newspaper copies, Ad content, etc.
-Collaborate with chief strategists and account managers to retrieve, organize, analyze, and synthesize complex subject matter and transform it into easy-to-understand information.
-Act as an escalation point of contact and effectively resolve complex issues.
July 2017 - November 2017
CONTENT EDITOR
vSocialize Solutions
-Write content for multiple channels and formats, including blogs, tabloid articles, whitepapers, e-books, web, social content, talking points, presentations, press releases, video scripts, storyboards and more
-Write customer case studies and develop them to form engaging content pieces
June 2015 - June 2017
CONTENT MANAGER
Sky10 Media Private Limited
-Create news content and write original movie reviews -Write specialist articles to attract targeted viewers to the site Interviewing filmmakers, actors and film technicians
Education
Bachelor of Computer Science
| Bharathiyar University
2012
TOOLS/ AREAS OF EXPERTISE
-Copywriting & Editing
-Video Production
-Storyboarding, Scriptwriting
-Video Editing | Adobe Premiere Pro, Premiere Rush, Avid Media Composer
-Visual Effects - Adobe After Effects, Motion Graphics
-Graphic Designing | Canva, Adobe Photoshop
-Digital Campaigns, Email Marketing, Advertising
-Expert Level Social Media Management